Reciprocal Link Exchange - FAQ

There are many questions asked when conducting a Reciprocal Link Exchange campaign. We have done our best to answer as many of them as possible. Also please take a look at our Reciprocal Link Exchange Do's and Don'ts page you may find some more answers here.

Does My Site Need External Links ?
What is PR ?
What is a reciprocal link ?
What is SEO ?
What is SERP ?
What is a themed link ?

Does My Site Need External Links ?
It is a fact that in the search engines today, sites with reciprocal or links to them, that are relevant and within the theme of the site rank higher in the Search engines than sites that don't. Therefore if you are in a competitive search term you will need external links.

What is PR ?
PR was devised by Google and refers to Page rank. An algorithm is used to calculate your pages importance based the the other sites that link to you. This type of setup is now being used by many of the big search engines.

What is a reciprocal link ?
A reciprocal link is a link to a web site that in turn links back to you.

What is SEO ?
SEO is the abbreviation for Search Engine Optimization. Sites today have to look right to the Search Engine with all the relevant links for them to rank highly.

What is SERP ?
SERP is the abbreviation for Search Engine Result Page. You will here this talked about often within the SEO community.

What is a themed Link ?
Search engines are now looking for sites within the same theme to have relevant links. A themed link is one where the site you are sharing a Reciprocal Link with is within the same theme as your site, thus meaning they are relevant to each other. There is no evidence to suggest links with non-themed sites is bad, but there is evidence to prove themed links have more relevance.